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  Case Study:
Central Florida Agriculture Leader A. Duda & Sons, Inc. Cuts Costs, Supports Expansion with Cisco IP Telephony Solution
         

 

 

Introduction
DUDA depends on its Cisco converged voice and data network to provide cost-effective, reliable communication between its headquarters and branch offices across the United States.

“Our Cisco IP Telephony solution helped us reduce our network operating expenses by 20 percent while giving us the flexibility to customize our voice capabilities to help our employees be more productive,” according to Alan Newton, vice president of Information Services at DUDA.

A. Duda & Sons, Inc.
Established in 1926, DUDA is a leading grower, shipper, marketer and exporter of fresh fruits and vegetables. DUDA is a year-round supplier of celery, radishes, lettuce, onions and sweet corn grown in the United States and Mexico and also produces sugarcane, sod and beef. A DUDA subsidiary, The Viera Co., manages its non-agricultural land holdings. DUDA headquarters are located in Central Florida, and the company has 19 business locations across the U.S.

 
 

The Challenge
Voice and data networks play a critical role at DUDA, supporting key business activities like order entry, shipping, payroll, and finance. As the company grew, extending its operations to Texas and California, it became more and more costly to operate and manage separate voice and data networks.

The company determined that a converged network that combined voice and data traffic on the same IP infrastructure could reduce administrative costs, while providing an easier path for growth and new applications. DUDA began looking for a technology platform that could support converged voice/data networking at locations that ranged in size from just 15 employees to several hundred. Because no two offices had exactly the same user equipment and systems, the platform would have to be flexible enough to support a wide variety of phone and software applications.

“Some of our offices focus on sales, while others include production and sales staff in the same location, so our network has to meet a variety of needs,” explains John Kane, director of networking and communications services at DUDA.

The Solution
After evaluating a number of options, DUDA decided to deploy a Cisco Systems IP Telephony solution. Cisco was the only vendor with products that provided both the scalability and full range of features the company needed.

DUDA partnered with Veytec Inc. to configure and install the system. Veytec, a Cisco Premier Partner, has helped Central Florida businesses use technology to reduce costs and improve productivity for 25 years. “Other products we looked at included lowend systems that were designed for small satellite offices, which wouldn’t scale well,” says Kane. “Most vendors either didn’t have a fully functional solution immediately available, or they offered combinations of legacy technology and IP telephony that were too expensive.”

“The Cisco IP Telephony solution gives us the flexibility to go in and make a change whenever we need to, and to check our system’s status at any time,” explains David Emmer, DUDA’s corporate network manager. “There’s a great deal of flexibility in how we can design, or redesign, the system. We can add features to locations as needed, or customize phones for specific offices.”

Results
DUDA’s new Cisco network now supports more than 800 employees, and the company is in the process of deploying the system to additional locations. Early return on investment studies show that the system has dramatically reduced network management costs.

“The system has provided great benefits in terms of moves, adds and changes (MAC),” says Kane. “Our remote MAC response time has dropped by 65 percent, and our total MAC cost is down 55 percent. At the end of the day, the total system deployment provided a 20 percent savings compared to the way we were doing it.”

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